Stop Guessing. Start Mastering System Design With a Guide Who’s Been There.
You’ve tried learning HVAC system design on your own. You bought the software. Maybe you took a class. But when you sit down to do an actual load calculation for a paying customer, you freeze up. You’re not sure if you’re doing it right. You can’t explain it confidently. And you definitely don’t have a process your team can follow.
What you need isn’t another course. You need a coach.
YOUR COACH
Chris Morin
ACCA EPIC Instructor · USMC Veteran
$900
/month
Here’s What’s Really Holding You Back
You’re not lacking technical ability. You can diagnose a system blindfolded. But when it comes to system design, you’re stuck in one of these situations:
You’re Relying on Others — And It’s Costing You
Every job, you’re calling your distributor for help sizing equipment. Or paying someone else to run your load calcs. Waiting days for reports that still aren’t quite right. Worst of all? You can’t explain to the homeowner WHY your system is better — you didn’t design it yourself.
You Have the Software — But You’re Not Using It
You bought Wrightsoft or CoolCalc. It’s sitting on your computer. You’ve opened it a few times, clicked around, gotten frustrated, and closed it. The interface is confusing. The terminology doesn’t match what you learned in the field.
You Took a Class — But You Can’t Apply It
You sat through a Manual J training. Maybe got a certificate. But the instructor taught theory, not application. They didn’t show you how to handle the weird stuff — the addition with no insulation specs, the 1920s colonial with six ceiling heights.
You’re Stuck at the Permit Office
“Insufficient detail.” “Duct sizing doesn’t match capacity.” “Equipment selection is not justified.” Now you’re scrambling to fix it, the job is delayed, and the homeowner is calling asking what’s taking so long.
You Know This Is Your Competitive Advantage — If You Could Just Master It
You’ve watched competitors charge $5,000 more than you and still get the job because they walked in with a full design presentation. Room-by-room load calculations. Equipment selection justification. They positioned themselves as engineering consultants, not box-changers. You want to be that contractor. You’re just not sure how to get there.
CHRIS MORIN
Founder, HVAC Pro Blog
I Know Exactly How You Feel — Because I’ve Been There
I started carrying tools at 16. Graduated from Minuteman Regional Vocational High School. Served two tours in Iraq as a Marine Corps Refrigeration Mechanic. Worked my way from Service Technician to Service Manager. I know what it’s like to be the guy in the truck who knows his stuff but can’t get customers to see the value.
Then I stepped into a training role with a Massachusetts utility rebate program. That’s where I met hundreds of contractors across New England — some of the best, and some of the worst. And I noticed a pattern:
The contractors who mastered system design stopped competing on price. They walked into sales calls with confidence. They justified premium pricing with data. They closed jobs the low-bidder couldn’t touch.
The contractors who didn’t? They stayed stuck. Working 70-hour weeks. Losing bids. Frustrated that homeowners “didn’t get it.”
So I made it my mission to help contractors break through that barrier. I became an ACCA EPIC Residential System Design Instructor. I got certified as a Professional Coach. And I built HVAC Pro Blog to give contractors the personalized support they actually need.
What You Get With One-on-One Coaching
This isn’t a “watch videos on your own” program. This is direct access to me, three times per month, where we work on YOUR business, YOUR challenges, and YOUR system design projects.
Deep Dive & Strategy
We start by understanding where you are and where you want to go.
- ›Review your current design process
- ›Identify your biggest bottlenecks
- ›Set clear goals
- ›Custom learning plan for YOUR market
Hands-On Work Review
This is where the rubber meets the road. You bring me actual projects.
- ›Load calculations review
- ›Duct designs you’re unsure about
- ›Equipment selection verification
- ›Sales presentations critique
Process Development & Team Training
Design skills are worthless if you can’t scale beyond yourself.
- ›Documented processes your team follows
- ›Checklists & templates for consistency
- ›Training materials for salespeople
- ›Integrating design into sales presentations
Between Sessions: Ongoing Support
You don’t have to wait until our next scheduled call if you get stuck. Email me your questions. Send me your designs for quick review. Hit a roadblock on a project? I’ll get you unstuck. This is coaching, not a course. You have access to someone who actually cares whether you succeed.
Here’s What Happens When You Master System Design
Imagine walking into a sales call six months from now: you arrive with a professionally prepared design packet. Room-by-room load calculations. Complete duct layout. Equipment selection with efficiency data. The homeowner listens. They ask questions. You answer with confidence. Your price is $6,000 higher than the competitor’s. The homeowner says “when can you start?”
Stop Relying on Others
No more waiting on your distributor. No more paying third-party services. You design it yourself, faster than outsourcing.
Build Confidence
Walk into permit offices, utility rebate reviews, and homeowner presentations knowing your work is bulletproof.
Train Your Team
Salespeople present designs confidently. Installers understand WHY the system is designed the way it is.
Command Premium Pricing
While competitors race to the bottom, you’re closing 70%+ of estimates at premium rates.
Lead the Market
Utility programs are calling YOU. Homeowners are seeking YOU out as heat pump transition accelerates.
Is Coaching Right for You?
Perfect For You If…
- ✓New business owners who need to master system design quickly
- ✓Experienced contractors who’ve been winging it and want to formalize their approach
- ✓Salespeople who want to use design as a sales weapon to close premium jobs
- ✓Service managers building design processes for their teams
- ✓Any contractor tired of relying on distributors or third-party services
NOT For You If…
- ×You’re looking for the cheapest option (this is an investment in transformation, not a commodity purchase)
- ×You’re not willing to do the work between sessions (I’ll guide you, but you have to implement)
- ×Your company isn’t ready to commit to actually changing how it operates
- ×You just want a certificate to hang on the wall
“If you’re serious about elevating your business and willing to put in the work, this program will change everything. If you’re just kicking tires, save us both the time.”
What Does Coaching Cost?
2026 Monthly Investment: $900
Before you react to that number, let me ask you this:
- ›How much money are you losing every month by relying on others?
- ›How many jobs are you losing because you can’t articulate your value?
- ›How much are you paying third-party services to run load calcs you could do yourself?
- ›How much revenue are you leaving on the table competing on price instead of expertise?
- ›How much time are you wasting waiting for permit approvals and report revisions?
Close one extra $15,000 job per month by presenting as an engineering consultant — this pays for itself 16x over.
Save 10 hours per month by not outsourcing design — reclaim time for running your business.
Avoid one permit rejection because your design was accurate from the start — eliminates headaches worth far more than $900.
The question isn’t whether you can afford coaching. The question is: how much is it costing you NOT to master this?
Limited spots available in 2026. When they’re full, they’re full.
What Happens If Nothing Changes?
Let me be direct with you. The HVAC industry is changing faster than most contractors realize.
Heat pumps are becoming the standard, not the exception. Utility programs are directing millions of dollars toward contractors who can design and install cold climate systems properly. Building codes are tightening. Homeowner expectations are rising.
The contractors who master system design now will own the next decade.
The contractors who keep winging it, who keep outsourcing their design work, who keep competing on price because they can’t articulate value? They’re going to watch from the sidelines while better-positioned competitors capture the market they could have owned.
I’ve seen this pattern before. When ductless mini-splits first entered the market, most contractors dismissed them. The ones who learned early owned that market for years. The ones who waited found themselves playing catch-up — or sitting out entirely.
This moment is no different.
Frequently Asked Questions
How do coaching sessions work?
What if I miss a session?
Do I need to own system design software already?
Can I bring my team to coaching sessions?
What if I’m in a different region than New England?
How long should I expect to be in coaching?
What if I’ve already taken ACCA training elsewhere?
Is there a guarantee?
Ready to Stop Guessing and Start Mastering?
Here’s what happens next.
Not Sold Yet?
Get in touch and see if I can help with your unique needs. Free, no pitch.
Contact Us arrow_forwardReady? Apply Now
Click below to process the brief application + first month’s payment. We’ll schedule a strategy call (link in confirmation email).
Apply & Pay arrow_forwardGet Started
Once I have a grasp on your needs and where we can see the quickest results, we’ll schedule your first session and get to work. No long onboarding.
We dive in immediately.
Not Ready for Coaching Yet?
I get it. Coaching is an investment. Here are other ways to work with me.
HVAC Design Society
Comprehensive training, live Q&A, and community at a fraction of coaching investment.
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Attend a free virtual training to get a taste of how I teach.
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Just need an accurate Manual J, D, or S report for a current job?
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That’s Bullsh*t
You didn’t get into this business to be the low-bid guy.
You got in because you’re good with your hands, you like solving problems, and you take pride in doing work that lasts.
But somewhere along the way, the industry convinced you that you’re just a commodity. That homeowners pick based on price. That the only way to compete is to be cheaper.
That’s bullshit.
The contractors who master system design don’t compete on price. They compete on expertise. They walk into sales calls with confidence. They justify premium pricing with data. They close jobs the low-bidder can’t touch.
You can be that contractor. You just need someone to show you how.
Let’s get to work.